The 100 Greatest Logos of All Time

Some of these marks are a single shape you could draw from memory; others took a century of redraws to get there. Pick the ones that earn their place on a shirt, a shopfront or a phone screen.

1. 1
   Nike Swoosh

   The tick drawn by design student Carolyn Davidson in 1971 for a $35 fee.
   1000pts
2. 2
   Disney Castle

   The fairytale castle under the arc of a shooting star.
   755pts
3. 3
   Unilever

   A U built from 25 small icons, each for a part of the business, designed by Wolff Olins in 2004.
   646pts
4. 4
   Atari Fuji

   George Opperman's 1972 three-pronged mark, nicknamed the Fuji.
   621pts
5. 5
   Apple

   The bitten apple silhouette, simplified from Rob Janoff's 1977 rainbow design and kept monochrome since 1998.
   621pts
6. 6
   Pringles Mr. P

   The moustached mascot Julius Pringles, pared down to a minimal face in 2020.
   593pts
7. 7
   Deutsche Bank

   Anton Stankowski's 1974 slash in a square, a sign of growth within a safe frame.
   593pts
8. 8
   New York Yankees NY

   The interlocking NY first designed by Tiffany & Co. for an 1877 police medal.
   593pts
9. 9
   Ford Blue Oval

   The script Ford wordmark in a blue oval, on Ford cars since 1927.
   562pts
10. 10
    Heinz

    The arched Heinz lettering, long framed by the keystone-shaped label on its ketchup bottles.
    544pts
11. 11
    I Love NY

    Milton Glaser's 1977 rebus with a red heart in place of love.
    529pts
12. 12
    Baskin-Robbins

    A BR monogram with a pink 31 hidden inside, one flavour for every day of the month.
    529pts
13. 13
    CBS Eye

    The eye designed by William Golden in 1951.
    529pts
14. 14
    Versace Medusa

    The head of Medusa that Gianni Versace chose as his emblem in 1978.
    529pts
15. 15
    KFC Colonel

    The portrait of founder Colonel Harland Sanders that has fronted the chain for decades.
    529pts
16. 16
    Playboy Bunny

    The rabbit head in a bow tie, drawn by art director Art Paul for the second issue.
    491pts
17. 17
    IKEA

    The blue-and-yellow wordmark in the colours of the Swedish flag.
    491pts
18. 18
    Shell Pecten

    The scallop shell, simplified to its classic form by Raymond Loewy in 1971.
    491pts
19. 19
    Woolmark

    The ribbon-like loop of the wool quality mark, designed in 1964.
    491pts
20. 20
    Coca-Cola

    The flowing Spencerian script written by bookkeeper Frank Mason Robinson in 1886.
    491pts
21. 21
    MTV

    The big block M with a sprayed-on TV, created by Manhattan Design in 1981.
    449pts
22. 22
    Olympic Rings

    Five interlocking rings designed by Pierre de Coubertin in 1913.
    449pts
23. 23
    NBA

    The silhouette of Jerry West, drawn by Alan Siegel in 1969.
    449pts
24. 24
    Airbnb Bélo

    The 2014 symbol that merges a heart, a location pin and the letter A.
    449pts
25. 25
    Guinness Harp

    The harp modelled on the medieval Brian Boru harp, registered as a trademark in 1876.
    449pts
26. 26
    DreamWorks

    A boy fishing from a crescent moon among the clouds.
    449pts
27. 27
    FC Barcelona Crest

    St George's cross, the Catalan stripes and the blaugrana colours in one crest.
    449pts
28. 28
    Ralph Lauren Polo Player

    The rider with a raised mallet, embroidered on Polo shirts since 1972.
    449pts
29. 29
    Puma Cat

    The leaping cat silhouette that has marked Puma gear since the late 1960s.
    449pts
30. 30
    Pepsi Globe

    The red, white and blue globe, redrawn in 2023 with the bold wordmark back inside it.
    449pts
31. 31
    Michelin Man

    Bibendum, the figure built from stacked tyres, created in 1898.
    449pts
32. 32
    YouTube

    The red rounded play button that became the site's main symbol in 2017.
    449pts
33. 33
    Pokémon

    The yellow, blue-outlined wordmark that has fronted the franchise since 1996.
    402pts
34. 34
    Rolling Stones Tongue

    The lips and tongue designed by John Pasche for the band in 1970.
    402pts
35. 35
    Porsche Crest

    Stuttgart's black horse framed by the antlers and colours of Württemberg.
    402pts
36. 36
    BMW Roundel

    The quartered blue-and-white circle in the colours of Bavaria.
    402pts
37. 37
    NBC Peacock

    The six-feathered peacock, redrawn by Chermayeff & Geismar in 1986.
    402pts
38. 38
    Qantas Flying Kangaroo

    The white kangaroo leaping across the airline's red tail fin.
    402pts
39. 39
    FedEx

    Lindon Leader's 1994 wordmark with an arrow hidden between the E and the x.
    402pts
40. 40
    Gucci GG

    The interlocking double G taken from founder Guccio Gucci's initials.
    402pts
41. 41
    Supreme Box Logo

    White Futura Heavy Oblique on a red box, borrowed from Barbara Kruger's art.
    402pts
42. 42
    Lamborghini Raging Bull

    A charging bull for Ferruccio Lamborghini's star sign, Taurus.
    402pts
43. 43
    London Underground Roundel

    The red ring crossed by a blue bar, on station platforms since 1908.
    402pts
44. 44
    Audi Four Rings

    Four rings for the four companies that merged into Auto Union in 1932.
    402pts
45. 45
    Rolex Crown

    The five-pointed crown above the Rolex name.
    402pts
46. 46
    Jumpman

    Michael Jordan's mid-air silhouette, the Air Jordan emblem since 1988.
    402pts
47. 47
    Mitsubishi Three Diamonds

    Three red diamonds drawn from the Iwasaki family and Tosa clan crests.
    402pts
48. 48
    NASA Meatball

    James Modarelli's 1959 blue disc with stars, an orbit and a red vector.
    402pts
49. 49
    Chase Octagon

    The abstract octagon designed by Chermayeff & Geismar in 1961.
    402pts
50. 50
    McDonald's Golden Arches

    The yellow M taken from the arches built onto the chain's 1950s restaurants.
    348pts
51. 51
    Lufthansa Crane

    The flying crane in a circle, drawn by Otto Firle in 1918.
    348pts
52. 52
    Firefox

    A fiery fox curled around the world, first drawn for the browser's 2004 launch.
    348pts
53. 53
    Spotify

    Three curved sound waves inside a green circle.
    348pts
54. 54
    Android Robot

    The little green robot drawn by Irina Blok for Google's mobile system in 2007.
    348pts
55. 55
    Levi's Batwing

    The red batwing traced from the stitching on the jeans' back pocket.
    348pts
56. 56
    Mastercard

    Two overlapping red and yellow circles, shown without words since 2019.
    348pts
57. 57
    Domino's

    A domino tile whose dots originally stood for the first three stores.
    348pts
58. 58
    Chevrolet Bowtie

    The gold bowtie that has badged Chevrolets since 1913.
    348pts
59. 59
    Adidas Trefoil

    The three-leaf mark from 1971, today the emblem of Adidas Originals.
    348pts
60. 60
    UPS Shield

    The brown-and-gold shield, redrawn in its current form in 2003.
    348pts
61. 61
    Kit Kat

    The slanted red oval with white KitKat lettering.
    348pts
62. 62
    Converse Star Chevron

    The star-and-chevron mark that returned as Converse's main logo in 2017.
    348pts
63. 63
    Ferrari Prancing Horse

    The black horse on yellow, once painted on WWI pilot Francesco Baracca's plane.
    348pts
64. 64
    Volkswagen

    The V stacked over a W in a circle, redrawn flat in 2019.
    348pts
65. 65
    Lego

    White letters with a black-and-yellow outline on a red square.
    348pts
66. 66
    Chanel

    The interlocking double C introduced by Coco Chanel in 1925.
    287pts
67. 67
    Harley-Davidson Bar & Shield

    The orange-and-black shield on Harley motorcycles since around 1910.
    287pts
68. 68
    Microsoft

    Four coloured squares introduced in 2012, a quiet nod to the window of Windows.
    287pts
69. 69
    Wikipedia

    An unfinished globe of jigsaw pieces carrying letters from many writing systems.
    287pts
70. 70
    Starbucks Siren

    The twin-tailed siren on a green disc, shown without any lettering since 2011.
    287pts
71. 71
    Target Bullseye

    The red bullseye that needs no name beside it.
    287pts
72. 72
    Chupa Chups

    The daisy-shaped logo Salvador Dalí designed for the lollipop brand in 1969.
    287pts
73. 73
    Mercedes-Benz Star

    The three-pointed star for engines on land, on water and in the air.
    287pts
74. 74
    Alfa Romeo

    Milan's red cross beside the Visconti serpent swallowing a man.
    287pts
75. 75
    National Geographic

    The yellow rectangle taken from the border that framed the magazine's covers.
    287pts
76. 76
    Instagram

    The gradient camera outline that replaced the app's retro camera icon in 2016.
    287pts
77. 77
    The North Face

    Three arcs inspired by Half Dome, the granite peak in Yosemite.
    287pts
78. 78
    MGM Lion

    Leo the Lion roaring inside a ring of film, under the motto Ars Gratia Artis.
    287pts
79. 79
    Chicago Bulls

    The snorting red bull's head, unchanged since the team's 1966 debut.
    287pts
80. 80
    Amazon Smile

    An arrow running from A to Z that doubles as a smile, in use since 2000.
    287pts
81. 81
    Hermès

    A horse-drawn carriage with its groom, recalling the house's start as a harness maker.
    287pts
82. 82
    Patagonia

    The heavy slab-serif wordmark of the outdoor brand founded by climber Yvon Chouinard.
    216pts
83. 83
    Burger King

    The bun-shaped logo revived in 2021 from the chain's 1969–1999 design.
    216pts
84. 84
    IBM

    Paul Rand's 1972 eight-bar wordmark, its horizontal stripes meant to suggest speed and dynamism.
    216pts
85. 85
    Heineken

    The green wordmark with the red star and the tilted, smiling e's.
    216pts
86. 86
    Louis Vuitton Monogram

    The LV initials and four-petal flowers created by Georges Vuitton in 1896.
    216pts
87. 87
    Lacoste Crocodile

    The green crocodile, after René Lacoste's nickname, stitched on shirts since 1933.
    216pts
88. 88
    Google G

    The four-colour G that arrived in 2015 together with Google's geometric sans-serif wordmark.
    216pts
89. 89
    Penguin Books

    The penguin in an oval, first sketched by Edward Young in 1935.
    216pts
90. 90
    Linux Tux

    The plump penguin drawn by Larry Ewing in 1996 as the Linux mascot.
    216pts
91. 91
    Snapchat Ghost

    A white ghost on a yellow field, a nod to messages that vanish.
    134pts
92. 92
    Netflix N

    The ribbon-like red N that has served as the app icon since 2016.
    134pts
93. 93
    Paramount Mountain

    The mountain peak ringed by stars, one of Hollywood's oldest logos, dating from 1914.
    134pts
94. 94
    Red Bull

    Two charging red bulls in front of a yellow sun.
    134pts
95. 95
    Warner Bros. Shield

    The WB monogram set inside a shield.
    134pts
96. 96
    PlayStation

    Manabu Sakamoto's interlocking P and S in four colours, created for the 1994 console.
    134pts
97. 97
    20th Century Studios

    Monumental lettering swept by searchlights, first seen in 1935 as 20th Century Fox.
    134pts
98. 98
    Pixar Lamp

    Luxo Jr., the desk lamp from Pixar's 1986 short, which hops into the letter I.
    0pts
99. 99
    Nintendo

    The Nintendo wordmark in its rounded racetrack outline, used in some form since the 1970s.
    0pts
100. 100
     WWF Panda

     The black-and-white panda first drawn in 1961, based on Chi Chi at London Zoo.
     0pts

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