Some of these shapes you could identify blindfolded. Others you have thrown away a hundred times without once looking at them properly.
1Coca-Cola Contour BottleThe 1915 fluted glass bottle designed to be recognized by touch alone, or in pieces on the ground.
2Pepsi Globe CanThe red, white and blue circle that has carried Pepsi's identity on aluminum since the 1960s.
3Pringles CanThe 1968 cardboard tube that stacked saddle-shaped crisps instead of letting them shatter in a bag.
4Heinz Ketchup BottleThe octagonal glass bottle with the neck label and the slap that never quite works.
5Toblerone BoxThe triangular prism carton built around a chocolate bar shaped like the Matterhorn.
6Tiffany Blue BoxA robin's-egg blue box with white ribbon that signals the gift before it is opened.
7Absolut Vodka BottleA Swedish apothecary flask with no label, text printed straight onto the clear glass.
8Campbell's Soup CanThe red-and-white can whose gold seal and script survived unchanged long enough for Warhol to paint it.
9Chanel No. 5 BottleA severe rectangular flacon with beveled edges, unchanged in outline since 1921.
10Perrier Green BottleThe teardrop green glass bottle modeled on an Indian club, French mineral water's calling card.
11Kikkoman Soy Sauce DispenserKenji Ekuan's 1961 teardrop bottle with a dual spout engineered not to drip.
12Jack Daniel's Square BottleBlack label, white lettering and squared shoulders, unchanged since the 1890s.
13Hershey's Kisses FoilFoil-wrapped teardrops with a paper plume sticking out of the top like a receipt.
14Altoids TinA hinged rectangular tin with Victorian type, kept and reused long after the mints run out.
15Nutella JarThe wide-mouthed glass jar with a white lid, shaped as much for a spoon as for a knife.
16Quaker Oats CylinderA cardboard drum with a smiling Quaker on the front, on shelves since the 1870s.
17Morton Salt CanisterThe blue cylinder with the girl and umbrella, and a metal spout that pours in the rain.
18Ferrero Rocher Gold WrapperGold foil, a paper crown and a clear plastic tray that turns chocolate into a jewel case.
19Arizona Iced Tea Tall CanThe oversized 99-cent can with pastel Southwestern patterns and the price printed on it.
20Sriracha Rooster BottleHuy Fong's clear squeeze bottle with a green cap and a rooster in five languages.
21Tabasco BottleA slim glass bottle with a diamond label and a dropper neck that rations the heat.
22Kellogg's Corn Flakes BoxThe red script signature across a green rooster, the template every cereal box copied.
23Pez DispenserA candy brick loaded into a plastic head that tilts back to dispense one at a time.
24Chupa Chups WrapperThe daisy logo Salvador Dalí drew in an afternoon, placed on top of the lollipop instead of the side.
25Heineken Green BottleGreen glass, a red star and a smiling e, the most copied beer bottle on earth.
Comments 1
Glassmakers were asked in 1915 for a bottle you could recognise by feel in the dark, and the patent went to the Root Glass Company of Terre Haute: https://youpick.best/articles/coca-cola-vs-pepsi-ranked
YP
ypb-teamAug 21
