The 25 Most Iconic Packaging Designs of All Time

Some of these shapes you could identify blindfolded. Others you have thrown away a hundred times without once looking at them properly.

1

Coca-Cola Contour Bottle

The 1915 fluted glass bottle designed to be recognized by touch alone, or in pieces on the ground.

2

Pepsi Globe Can

The red, white and blue circle that has carried Pepsi's identity on aluminum since the 1960s.

3

Pringles Can

The 1968 cardboard tube that stacked saddle-shaped crisps instead of letting them shatter in a bag.

4

Heinz Ketchup Bottle

The octagonal glass bottle with the neck label and the slap that never quite works.

5

Toblerone Box

The triangular prism carton built around a chocolate bar shaped like the Matterhorn.

6

Tiffany Blue Box

A robin's-egg blue box with white ribbon that signals the gift before it is opened.

7

Absolut Vodka Bottle

A Swedish apothecary flask with no label, text printed straight onto the clear glass.

8

Campbell's Soup Can

The red-and-white can whose gold seal and script survived unchanged long enough for Warhol to paint it.

9

Chanel No. 5 Bottle

A severe rectangular flacon with beveled edges, unchanged in outline since 1921.

10

Perrier Green Bottle

The teardrop green glass bottle modeled on an Indian club, French mineral water's calling card.

11

Kikkoman Soy Sauce Dispenser

Kenji Ekuan's 1961 teardrop bottle with a dual spout engineered not to drip.

12

Jack Daniel's Square Bottle

Black label, white lettering and squared shoulders, unchanged since the 1890s.

13

Hershey's Kisses Foil

Foil-wrapped teardrops with a paper plume sticking out of the top like a receipt.

14

Altoids Tin

A hinged rectangular tin with Victorian type, kept and reused long after the mints run out.

15

Nutella Jar

The wide-mouthed glass jar with a white lid, shaped as much for a spoon as for a knife.

16

Quaker Oats Cylinder

A cardboard drum with a smiling Quaker on the front, on shelves since the 1870s.

17

Morton Salt Canister

The blue cylinder with the girl and umbrella, and a metal spout that pours in the rain.

18

Ferrero Rocher Gold Wrapper

Gold foil, a paper crown and a clear plastic tray that turns chocolate into a jewel case.

19

Arizona Iced Tea Tall Can

The oversized 99-cent can with pastel Southwestern patterns and the price printed on it.

20

Sriracha Rooster Bottle

Huy Fong's clear squeeze bottle with a green cap and a rooster in five languages.

21

Tabasco Bottle

A slim glass bottle with a diamond label and a dropper neck that rations the heat.

22

Kellogg's Corn Flakes Box

The red script signature across a green rooster, the template every cereal box copied.

23

Pez Dispenser

A candy brick loaded into a plastic head that tilts back to dispense one at a time.

24

Chupa Chups Wrapper

The daisy logo Salvador Dalí drew in an afternoon, placed on top of the lollipop instead of the side.

25

Heineken Green Bottle

Green glass, a red star and a smiling e, the most copied beer bottle on earth.