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What is the most iconic logo in fashion?

By YPB Team

Marks you can read at forty metres. Two letters, a crocodile, a horse — none of them need a caption underneath.

  1. Nike — ranked #11
    Nike
    The Swoosh, bought for thirty-five dollars in 1971 and now legible without a word attached.
    1000pts
  2. Chanel — ranked #22
    Chanel
    Two interlocking Cs, drawn by Coco Chanel herself and unchanged since the 1920s.
    681pts
  3. Tommy Hilfiger — ranked #33
    Tommy Hilfiger
    A nautical flag in red, white and blue that nineties hip-hop turned into a uniform.
    606pts
  4. Louis Vuitton — ranked #44
    Louis Vuitton
    The LV monogram with quatrefoils, designed in 1896 to make trunks hard to counterfeit.
    524pts
  5. Fendi — ranked #55
    Fendi
    The double-F Zucca, drawn by Karl Lagerfeld in seconds on his first day.
    454pts
  6. The North Face — ranked #66
    The North Face
    Three curved lines tracing Half Dome, on more city streets than mountains.
    454pts
  7. Dior — ranked #77
    Dior
    The thin Nicolas Cochin capitals, plus the Oblique monogram that carries them onto canvas.
    454pts
  8. Off-White — ranked #88
    Off-White
    Diagonal stripes and quotation marks, Virgil Abloh's punctuation as branding.
    454pts
  9. Ralph Lauren — ranked #99
    Ralph Lauren
    A polo player mid-swing, the shorthand for an entire aspirational American wardrobe.
    372pts
  10. Versace — ranked #1010
    Versace
    A Medusa head from a Reggio Calabria pavement, framed by a Greek key border.
    372pts
  11. Levi's — ranked #1111
    Levi's
    The red tab and the two-horse patch, an argument about durability printed on a pocket.
    372pts
  12. Burberry — ranked #1212
    Burberry
    The camel, black, red and white check, born as a trench lining and now the brand itself.
    372pts
  13. Yves Saint Laurent — ranked #1313
    Yves Saint Laurent
    Cassandre's stacked YSL monogram, still the most elegant set of three letters in fashion.
    372pts
  14. Prada — ranked #1414
    Prada
    An inverted triangle plate with the House of Savoy coat of arms behind the name.
    372pts
  15. Lacoste — ranked #1515
    Lacoste
    The embroidered crocodile, named for a tennis player's nickname and stitched since 1933.
    372pts
  16. Adidas — ranked #1616
    Adidas
    Three stripes on everything, and a trefoil the brand keeps bringing back.
    272pts
  17. Calvin Klein — ranked #1717
    Calvin Klein
    Plain capitals stretched across a waistband, minimalism sold as provocation.
    272pts
  18. Supreme — ranked #1818
    Supreme
    White Futura Heavy Oblique on a red box, borrowed from Barbara Kruger and worn as identity.
    272pts
  19. Gucci — ranked #1919
    Gucci
    Two interlocking Gs for Guccio Gucci, flanked by the green-red-green web.
    0pts
  20. Hermès — ranked #2020
    Hermès
    The Duc carriage and horse — a saddlemaker's badge kept long after the saddles.
    0pts

#logo5#brands212#luxury20#fashion46

Comments

Gabrielle Chanel drew the interlocking Cs herself, and Dior's capitals have barely moved since 1947. Both monograms in a longer head-to-head: https://youpick.best/articles/chanel-vs-dior-ranked

YP
ypb-team·2h ago·
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