Purple is a rare pick for a brand, which is exactly why the ones that commit to it are hard to forget.
1FedExLandor's 1994 wordmark pairs a purple 'Fed' with an 'Ex' that hides an arrow between its letters.1000pts
2CraigslistThe classifieds site's purple serif wordmark, unchanged for decades.776pts
3Yahoo!Purple has been Yahoo's signature color since 2009 and survived its 2013 and 2019 logo redesigns.690pts
4TwitchThe live-streaming platform's purple speech-bubble mark, known as the Glitch, refreshed in its 2019 rebrand.423pts
5ViberThe Rakuten-owned messaging app's purple speech bubble with a phone handset inside.423pts
6Visual StudioMicrosoft's development environment, identified by a purple folded-ribbon icon.423pts
7HallmarkThe greeting-card company's script signature topped with a crown, printed in Hallmark's brand purple.310pts
8RokuThe streaming-device maker's purple wordmark, a color it carries across its packaging and home screen.310pts
9ZelleThe purple wordmark of the bank-backed U.S. payment network, launched in 2017.0pts
10NYUNew York University's torch logo, printed in the school's violet.0pts
Comments 1
Few brands commit to purple: Yahoo! since 2009, FedEx for half its name, and a speech bubble refreshed in a 2019 rebrand: https://youpick.best/articles/twitch-ranked-many-ways
YP
ypb-team19h ago
