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What is the most iconic French brand of all time?

By YPB Team

Couture houses share this list with tyres, ballpoint pens and cast-iron pots. Each one is France to somebody.

  1. Bic — ranked #11
    Bic
    The Cristal pen, the lighter and the razor — French design at the lowest possible price.
    1000pts
  2. Louis Vuitton — ranked #22
    Louis Vuitton
    A trunkmaker from 1854 and now the world's most valuable luxury brand.
    692pts
  3. Chanel — ranked #33
    Chanel
    A rue Cambon milliner's shop that became the most protected private name in French luxury.
    664pts
  4. Peugeot — ranked #44
    Peugeot
    A lion badge that started on saw blades and pepper mills before it reached cars.
    445pts
  5. Veuve Clicquot — ranked #55
    Veuve Clicquot
    The widow who invented riddling, and the yellow label that followed.
    284pts
  6. Decathlon — ranked #66
    Decathlon
    The sports hypermarket that made technical kit cheap enough to try a sport on a whim.
    284pts
  7. Citroën — ranked #77
    Citroën
    The 2CV and the DS — engineering eccentricity as a national trait.
    284pts
  8. Air France — ranked #88
    Air France
    The winged seahorse, Concorde, and the flag carrier's blue-white-red tail.
    284pts
  9. Lacoste — ranked #99
    Lacoste
    René Lacoste's crocodile put a tennis shirt into every wardrobe on the continent.
    284pts
  10. Le Creuset — ranked #1010
    Le Creuset
    Enamelled cast iron from Fresnoy-le-Grand, inherited more often than it is replaced.
    284pts
  11. Dior — ranked #1111
    Dior
    30 Avenue Montaigne, the New Look, and the couture house LVMH built a division around.
    214pts
  12. Cartier — ranked #1212
    Cartier
    The Tank, the Love bracelet, and a jeweller kings actually called the jeweller of kings.
    214pts
  13. Guerlain — ranked #1313
    Guerlain
    Perfumer to the Second Empire and still making Shalimar two centuries later.
    171pts
  14. L'Oréal — ranked #1414
    L'Oréal
    The biggest cosmetics company in the world, built on a hair dye from 1909.
    133pts
  15. Moët & Chandon — ranked #1515
    Moët & Chandon
    The champagne house that made a regional wine into the global signal for celebration.
    133pts
  16. Hermès — ranked #1616
    Hermès
    Saddlery that never industrialised: one artisan, one Birkin, several years of waiting.
    133pts
  17. Renault — ranked #1717
    Renault
    The Clio, the R5 and a century of putting France on four affordable wheels.
    133pts
  18. Perrier — ranked #1818
    Perrier
    A green teardrop bottle that convinced the world to pay for bubbles in water.
    133pts
  19. Michelin — ranked #1919
    Michelin
    Tyres, a white rubber mascot, and the restaurant guide that decides careers.
    0pts
  20. Evian — ranked #2020
    Evian
    Alpine water, pink label, and decades of advertising with dancing babies.
    0pts

#brands212#luxury20#france40#shopping4

Comments

Outside fashion, both houses are up against a tyre mascot and a cast-iron pot. Where else these two land on the same list: https://youpick.best/articles/chanel-vs-dior-ranked

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ypb-team·1h ago·
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