Couture houses share this list with tyres, ballpoint pens and cast-iron pots. Each one is France to somebody.
1Louis VuittonA trunkmaker from 1854 and now the world's most valuable luxury brand.1000pts
2ChanelA rue Cambon milliner's shop that became the most protected private name in French luxury.946pts
3PeugeotA lion badge that started on saw blades and pepper mills before it reached cars.680pts
4Veuve ClicquotThe widow who invented riddling, and the yellow label that followed.485pts
5DecathlonThe sports hypermarket that made technical kit cheap enough to try a sport on a whim.485pts
6CitroënThe 2CV and the DS — engineering eccentricity as a national trait.485pts
7Air FranceThe winged seahorse, Concorde, and the flag carrier's blue-white-red tail.485pts
8LacosteRené Lacoste's crocodile put a tennis shirt into every wardrobe on the continent.485pts
9Le CreusetEnamelled cast iron from Fresnoy-le-Grand, inherited more often than it is replaced.485pts
10Dior30 Avenue Montaigne, the New Look, and the couture house LVMH built a division around.397pts
11GuerlainPerfumer to the Second Empire and still making Shalimar two centuries later.397pts
12CartierThe Tank, the Love bracelet, and a jeweller kings actually called the jeweller of kings.397pts
13L'OréalThe biggest cosmetics company in the world, built on a hair dye from 1909.291pts
14Moët & ChandonThe champagne house that made a regional wine into the global signal for celebration.291pts
15HermèsSaddlery that never industrialised: one artisan, one Birkin, several years of waiting.291pts
16RenaultThe Clio, the R5 and a century of putting France on four affordable wheels.291pts
17PerrierA green teardrop bottle that convinced the world to pay for bubbles in water.291pts
18BicThe Cristal pen, the lighter and the razor — French design at the lowest possible price.291pts
19MichelinTyres, a white rubber mascot, and the restaurant guide that decides careers.0pts
20EvianAlpine water, pink label, and decades of advertising with dancing babies.0pts
Comments 1
Outside fashion, both houses are up against a tyre mascot and a cast-iron pot. Where else these two land on the same list: https://youpick.best/articles/chanel-vs-dior-ranked
YP
ypb-teamSep 14
