Who is the most marketable athlete in America?

Endorsements follow fame unevenly. Some of these names sell everything they touch; others are far better at the sport than at the ad break.

1. 1
   Stephen Curry

   Warriors guard whose shooting range reshaped how basketball is played.
   1000pts
2. 2
   LeBron James

   NBA all-time leading scorer and four-time champion across three franchises.
   907pts
3. 3
   Tom Brady

   Seven-time Super Bowl champion who spent 20 seasons in New England before winning a seventh ring in Tampa Bay.
   835pts
4. 4
   Tiger Woods

   Winner of 15 major championships and the player who changed golf's audience.
   762pts
5. 5
   Shohei Ohtani

   Two-way star who hits and pitches at an elite level in the same season.
   571pts
6. 6
   Michael Jordan

   Six-time NBA champion and the sport's global benchmark for greatness.
   571pts
7. 7
   Sha'Carri Richardson

   American sprinter and world champion over 100 metres.
   571pts
8. 8
   Travis Kelce

   Chiefs tight end with three Super Bowl rings and a second career in media.
   467pts
9. 9
   Caitlin Clark

   Record-breaking college scorer whose arrival lifted WNBA attendance and ratings.
   467pts
10. 10
    Peyton Manning

    Five-time MVP who won Super Bowls with both the Colts and the Broncos.
    467pts
11. 11
    Patrick Mahomes

    Chiefs quarterback with three Super Bowl titles and three Super Bowl MVPs before turning 30.
    343pts
12. 12
    Serena Williams

    Winner of 23 Grand Slam singles titles in the Open era.
    343pts
13. 13
    Simone Biles

    Most decorated gymnast in world championship history.
    343pts
14. 14
    Shaquille O'Neal

    Four-time NBA champion whose size made him unguardable at his peak.
    343pts
15. 15
    Alex Morgan

    Two-time World Cup winner and one of American soccer's most recognisable players.
    343pts
16. 16
    Aaron Judge

    Yankees outfielder who set the American League single-season home run record.
    0pts

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