Who is the most marketable athlete in America?

Endorsements follow fame unevenly. Some of these names sell everything they touch; others are far better at the sport than at the ad break.

1

Stephen Curry

Warriors guard whose shooting range reshaped how basketball is played.

1000pts

2

LeBron James

NBA all-time leading scorer and four-time champion across three franchises.

907pts

3

Tom Brady

Seven-time Super Bowl champion who spent 20 seasons in New England before winning a seventh ring in Tampa Bay.

835pts

4

Tiger Woods

Winner of 15 major championships and the player who changed golf's audience.

762pts

5

Shohei Ohtani

Two-way star who hits and pitches at an elite level in the same season.

571pts

6

Michael Jordan

Six-time NBA champion and the sport's global benchmark for greatness.

571pts

7

Sha'Carri Richardson

American sprinter and world champion over 100 metres.

571pts

8

Travis Kelce

Chiefs tight end with three Super Bowl rings and a second career in media.

467pts

9

Caitlin Clark

Record-breaking college scorer whose arrival lifted WNBA attendance and ratings.

467pts

10

Peyton Manning

Five-time MVP who won Super Bowls with both the Colts and the Broncos.

467pts

11

Patrick Mahomes

Chiefs quarterback with three Super Bowl titles and three Super Bowl MVPs before turning 30.

343pts

12

Serena Williams

Winner of 23 Grand Slam singles titles in the Open era.

343pts

13

Simone Biles

Most decorated gymnast in world championship history.

343pts

14

Shaquille O'Neal

Four-time NBA champion whose size made him unguardable at his peak.

343pts

15

Alex Morgan

Two-time World Cup winner and one of American soccer's most recognisable players.

343pts

16

Aaron Judge

Yankees outfielder who set the American League single-season home run record.

190pts