Vertical, loud and endless, the format took over phones inside a decade. A few of these are giants now, a couple are ghosts.
1TikTokThe app that made the vertical, sound-first video feed the default way to kill ten minutes.
2Instagram ReelsInstagram's short-video tab, built on the app's existing following and its music and remix tools.
3YouTube ShortsYouTube's vertical feed, wired into the largest video library and creator payout system on the web.
4Snapchat SpotlightSnapchat's public short-video feed, fed by the camera app teenagers already open first.
5VineThe six-second looping video app that ran from 2013 to 2017 and trained a generation of comedians.
6Facebook ReelsShort vertical video inside Facebook, reaching the older audience the other apps mostly miss.
7KwaiKuaishou's international short-video app, huge across Brazil, Indonesia and other emerging markets.
8LikeeA short-video app known for heavy special effects and a strong following in South and Southeast Asia.
9TrillerA music-led short-video app that pitched itself as the American alternative to TikTok.
10Musical.lyThe lip-sync video app that merged into TikTok in 2018 and supplied its original creator base.
11ClapperA smaller short-video app that courted creators with looser moderation and a chronological feed.
Comments 1
Reels arrived on 5 August 2020 as a tab inside an app that already held a billion people, against a format its rival simply inherited: https://youpick.best/articles/tiktok-vs-instagram-ranked
YP
ypb-teamAug 21
