What is the greatest TV commercial of all time?

Thirty to ninety seconds each, yet some sold millions of products and others gave the world a catchphrase, a pop hit or a laundromat legend.

1. 1
   Apple "1984" (1984)

   Ridley Scott's Orwellian Super Bowl spot in which a hammer-thrower smashes Big Brother to launch the Macintosh.
   1000pts
2. 2
   John Lewis "The Long Wait" (2011)

   A boy impatiently counts down to Christmas, only to reveal he was waiting to give his parents a present.
   814pts
3. 3
   Pepsi "Cindy Crawford" (1992)

   Cindy Crawford pulls up to a dusty gas station and buys a Pepsi as two boys look on, introducing the new can design.
   705pts
4. 4
   Coca-Cola "Hilltop" (1971)

   A multinational choir on an Italian hilltop sings 'I'd Like to Buy the World a Coke', a hymn to harmony that became a hit single.
   683pts
5. 5
   Old Spice "The Man Your Man Could Smell Like" (2010)

   Isaiah Mustafa glides from shower to boat to horse in one take, reviving a dusty brand for the internet age.
   683pts
6. 6
   Guinness "Surfer" (1999)

   Black-and-white surfers wait for the perfect wave as white horses crash through the surf, often voted Britain's best advert.
   423pts
7. 7
   Wendy's "Where's the Beef?" (1984)

   Clara Peller peers at a giant bun and demands the beef, a catchphrase that even entered a presidential debate.
   349pts
8. 8
   Budweiser "Whassup?" (1999)

   Friends on the phone shouting 'Whassup?!' at each other, a catchphrase that swept the world at the turn of the millennium.
   349pts
9. 9
   Levi's "Launderette" (1985)

   Nick Kamen strips to his boxers in a 1950s laundromat to Marvin Gaye's 'I Heard It Through the Grapevine', sending 501 sales soaring.
   263pts
10. 10
    Coca-Cola "Mean Joe Greene" (1979)

    A boy offers his Coke to the limping Steelers star, who tosses back his jersey with a smile.
    263pts
11. 11
    Volkswagen "The Force" (2011)

    A tiny Darth Vader tries to use the Force on the household until dad starts the Passat with a remote.
    263pts
12. 12
    Honda "Cog" (2003)

    A two-minute chain reaction of real Honda Accord parts, shot with no computer effects.
    163pts
13. 13
    Cadbury "Gorilla" (2007)

    A gorilla drums along to Phil Collins's 'In the Air Tonight' in a 90-second spot that never shows a chocolate bar.
    163pts
14. 14
    Nike "Write the Future" (2010)

    Alejandro Gonzalez Inarritu's World Cup epic in which one moment makes or breaks the careers of Rooney, Ronaldo and Drogba.
    163pts
15. 15
    Sony Bravia "Balls" (2005)

    250,000 coloured bouncy balls cascade down a San Francisco street to Jose Gonzalez's 'Heartbeats'.
    163pts

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