Top 19 Advertising Slogans of All Time

A few words each, and most of them outlived the products they were written for. Good luck getting any of them out of your head.

1. 1
   Coca-Cola: It's the Real Thing

   The 1969 line that staked Coke's claim as the original cola everyone else copies.
2. 2
   Pepsi: The Choice of a New Generation

   The 1984 tagline that recast Pepsi as the drink of youth against an older rival.
3. 3
   Nike: Just Do It

   Three words from 1988 that became shorthand for getting off the couch.
4. 4
   De Beers: A Diamond Is Forever

   The 1947 line that tied diamonds to engagement and built an entire industry norm.
5. 5
   McDonald's: I'm Lovin' It

   The 2003 jingle-slogan that has stayed in place across dozens of countries.
6. 6
   Apple: Think Different

   The 1997 rallying cry that reframed Apple as the brand for outsiders.
7. 7
   L'Oreal: Because You're Worth It

   The 1971 line written to sell self-regard rather than hair color.
8. 8
   MasterCard: Priceless

   The 1997 campaign that priced everything on screen except the moment itself.
9. 9
   KFC: Finger Lickin' Good

   A phrase from the 1950s that survived decades of menu and logo changes.
10. 10
    Avis: We Try Harder

    The 1962 line that turned being second place into the whole sales pitch.
11. 11
    M&M's: Melts in Your Mouth, Not in Your Hands

    The 1954 promise that made the candy shell the product's entire argument.
12. 12
    BMW: The Ultimate Driving Machine

    The 1974 positioning line that sold engineering instead of luxury.
13. 13
    Wheaties: Breakfast of Champions

    The 1927 slogan that put athletes on cereal boxes for the next century.
14. 14
    Intel: Intel Inside

    The 1991 campaign that made buyers care about a chip they would never see.
15. 15
    Las Vegas: What Happens Here, Stays Here

    The 2003 tourism line that sold a city by promising discretion.
16. 16
    Red Bull: Gives You Wings

    The 1987 claim that sold a small can as a personality rather than a drink.
17. 17
    Volkswagen: Think Small

    The 1959 Beetle campaign that made modesty the selling point in a land of big cars.
18. 18
    Got Milk?

    The 1993 question, plus a milk mustache, that ran for two decades.
19. 19
    Disneyland: The Happiest Place on Earth

    The 1955 park slogan that set the tone for theme-park marketing everywhere.

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