Top 19 Advertising Slogans of All Time

A few words each, and most of them outlived the products they were written for. Good luck getting any of them out of your head.

1

Coca-Cola: It's the Real Thing

The 1969 line that staked Coke's claim as the original cola everyone else copies.

2

Pepsi: The Choice of a New Generation

The 1984 tagline that recast Pepsi as the drink of youth against an older rival.

3

Nike: Just Do It

Three words from 1988 that became shorthand for getting off the couch.

4

De Beers: A Diamond Is Forever

The 1947 line that tied diamonds to engagement and built an entire industry norm.

5

McDonald's: I'm Lovin' It

The 2003 jingle-slogan that has stayed in place across dozens of countries.

6

Apple: Think Different

The 1997 rallying cry that reframed Apple as the brand for outsiders.

7

L'Oreal: Because You're Worth It

The 1971 line written to sell self-regard rather than hair color.

8

MasterCard: Priceless

The 1997 campaign that priced everything on screen except the moment itself.

9

KFC: Finger Lickin' Good

A phrase from the 1950s that survived decades of menu and logo changes.

10

Avis: We Try Harder

The 1962 line that turned being second place into the whole sales pitch.

11

M&M's: Melts in Your Mouth, Not in Your Hands

The 1954 promise that made the candy shell the product's entire argument.

12

BMW: The Ultimate Driving Machine

The 1974 positioning line that sold engineering instead of luxury.

13

Wheaties: Breakfast of Champions

The 1927 slogan that put athletes on cereal boxes for the next century.

14

Intel: Intel Inside

The 1991 campaign that made buyers care about a chip they would never see.

15

Las Vegas: What Happens Here, Stays Here

The 2003 tourism line that sold a city by promising discretion.

16

Red Bull: Gives You Wings

The 1987 claim that sold a small can as a personality rather than a drink.

17

Volkswagen: Think Small

The 1959 Beetle campaign that made modesty the selling point in a land of big cars.

18

Got Milk?

The 1993 question, plus a milk mustache, that ran for two decades.

19

Disneyland: The Happiest Place on Earth

The 1955 park slogan that set the tone for theme-park marketing everywhere.