The 11 Best Brands Founded by Internet Creators

Chocolate bars, sports drinks, lip kits and lunch kits, all started by people who first built an audience online.

1. 1
   Huda Beauty

   Cosmetics brand founded by beauty blogger Huda Kattan.
   1000pts
2. 2
   Gymshark

   Fitness apparel brand that grew through YouTube fitness creators.
   906pts
3. 3
   Bloom Nutrition

   Greens powder and energy drink brand co-founded by fitness creator Mari Llewellyn.
   764pts
4. 4
   Kylie Cosmetics

   Kylie Jenner's makeup line that began with lip kits sold through Instagram.
   764pts
5. 5
   Chamberlain Coffee

   Coffee brand started by YouTuber Emma Chamberlain.
   764pts
6. 6
   Feastables

   MrBeast's chocolate and snack brand, launched in 2022.
   647pts
7. 7
   CrunchLabs

   Mark Rober's subscription build-box company for young engineers.
   503pts
8. 8
   Lunchly

   Lunch-kit brand launched in 2024 by MrBeast, KSI and Logan Paul.
   503pts
9. 9
   Prime Hydration

   Sports drink launched by Logan Paul and KSI in 2022.
   0pts
10. 10
    Alani Nu

    Energy drink and supplement brand founded by fitness influencer Katy Hearn.
    0pts
11. 11
    Happy Dad

    Hard seltzer brand from the Nelk Boys YouTube group.
    0pts

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