Some of these faces sold campaigns on follower counts alone; others earned their place one runway season at a time. The decade's cover breakthroughs sit right next to its biggest earners.
1Kendall JennerAmerican model who became a face of Estée Lauder in 2014 and topped Forbes' list of the highest-paid models in 2017.1000pts
2Gigi HadidAmerican model signed to IMG in 2013 who was named International Model of the Year at the 2016 British Fashion Awards.915pts
3Kate UptonAmerican model who appeared on the cover of the Sports Illustrated Swimsuit Issue in 2012, 2013 and 2017.756pts
4Adwoa AboahBritish model who founded the Gurls Talk platform in 2015 and won Model of the Year at the 2017 British Fashion Awards.756pts
5Edie CampbellBritish model who won Model of the Year at the 2013 British Fashion Awards.689pts
6Ashley GrahamAmerican model who in 2016 became the first plus-size model on a Sports Illustrated Swimsuit Issue cover.689pts
7Rosie Huntington-WhiteleyBritish model who launched the Rosie for Autograph lingerie line with Marks & Spencer in 2012 after starring in Transformers: Dark of the Moon in 2011.611pts
8Joan SmallsPuerto Rican model who became Estée Lauder's first Latina spokesmodel in 2011.611pts
9Jourdan DunnBritish model whose February 2015 British Vogue cover was the magazine's first solo cover of a Black model since 2002.611pts
10Winnie HarlowCanadian model with vitiligo who competed on America's Next Top Model in 2014 and walked the Victoria's Secret Fashion Show in 2018.517pts
11Sui HeChinese model who opened Ralph Lauren's runway show in 2011 and walked several Victoria's Secret Fashion Shows.517pts
12Emily RatajkowskiAmerican model who appeared in the 2013 "Blurred Lines" music video and the 2014 film Gone Girl.517pts
13Adriana LimaBrazilian model who walked her first Victoria's Secret show in 1999, was an Angel from 2000 to 2018 and placed on Forbes' highest-paid models lists through the 2010s.517pts
14Bella HadidAmerican model who debuted at New York Fashion Week in 2014 and walked the Victoria's Secret Fashion Show from 2016 to 2018.517pts
15Lara StoneDutch model who fronted Calvin Klein campaigns and won Model of the Year at the 2010 British Fashion Awards.517pts
16Candice SwanepoelSouth African model who became a Victoria's Secret Angel in 2010 and wore the Royal Fantasy Bra in 2013.402pts
17Lily AldridgeAmerican model who became a Victoria's Secret Angel in 2010 and wore the Fireworks Fantasy Bra in 2015.402pts
18Taylor HillAmerican model who became a Victoria's Secret Angel in 2015 and a Lancôme ambassador in 2016.402pts
19Fei Fei SunChinese model who in January 2013 became the first Asian model with a solo cover of Vogue Italia.402pts
20Gisele BündchenBrazilian model who was Forbes' highest-paid model every year through 2016 and retired from the runway in 2015.402pts
21Karlie KlossAmerican model who walked for Victoria's Secret from 2011 to 2014 and launched the Kode With Klossy coding camps in 2015.0pts
22Cara DelevingneBritish model who won Model of the Year at the British Fashion Awards in 2012 and 2014.0pts
23Liu WenChinese model who became Estée Lauder's first Asian spokesmodel in 2010 and the first East Asian model on Forbes' highest-paid list in 2013.0pts
24Behati PrinslooNamibian model who became a Victoria's Secret Angel in 2009 and walked the brand's show from 2007 to 2015 and again in 2018.0pts
25Stella MaxwellBelgian-born model raised in New Zealand who was named a Victoria's Secret Angel in 2015.0pts
26Barbara PalvinHungarian model who became a L'Oréal Paris spokesmodel in 2012 and a Victoria's Secret Angel in 2019.0pts
27Kaia GerberAmerican model who made her runway debut in 2017 and won Model of the Year at the 2018 British Fashion Awards.0pts
28Adut AkechSouth Sudanese-Australian model who won Model of the Year at the 2019 British Fashion Awards.0pts
29Halima AdenSomali-American model who signed with IMG in 2017 and became the first model to wear a hijab and burkini in Sports Illustrated Swimsuit in 2019.0pts
30Anok YaiSouth Sudanese-American model who in 2018 became the first Black model to open a Prada show since Naomi Campbell in 1997.0pts
Photo credits
- Kendall Jenner — Colleen Sturtevant, CC BY-SA 4.0
- Gigi Hadid — Manuela Muniz Feijó Scarpa, CC BY-SA 4.0
- Kate Upton — Agape Lataillade, CC BY-SA 3.0
- Adwoa Aboah — INCA Productions, CC BY-SA 3.0
- Edie Campbell — Yvan Fabing, CC BY 3.0
- Ashley Graham — ATTN:, CC BY 3.0
- Rosie Huntington-Whiteley — LucaFazPhoto, CC BY-SA 4.0
- Joan Smalls — CHRISTOPHER MACSURAK, CC BY 2.0
- Jourdan Dunn — Myles Kalus Anak Jihem, CC BY-SA 4.0
- Winnie Harlow — Georges Biard, CC BY-SA 4.0
- Sui He — CHRISTOPHER MACSURAK from Chicago, USA, CC BY 2.0
- Emily Ratajkowski — Yann Tosseyn, CC BY-SA 3.0
- Adriana Lima — LucaFazPhoto, CC BY-SA 4.0
- Bella Hadid — Gabriel Hutchinson, CC BY-SA 4.0
- Lara Stone — Jiyang Chen, CC BY-SA 3.0
- Candice Swanepoel — Photobra, Adam Bielawski, CC BY-SA 3.0
- Lily Aldridge — Erick Acuna, CC BY-SA 2.0
- Taylor Hill — Bryan Berlin, CC BY-SA 4.0
- Fei Fei Sun — Christopher Macsurak, CC BY 2.0
- Gisele Bündchen — Tiago Chediak, CC BY 2.0
- Cara Delevingne — Christopher Macsurak, CC BY 2.0
- Liu Wen — Myles Kalus Anak Jihem, CC BY-SA 4.0
- Behati Prinsloo — https://www.flickr.com/photos/33530571@N02/, CC BY 2.0
- Stella Maxwell — LucaFazPhoto, CC BY-SA 4.0
- Barbara Palvin — Martin Kraft, CC BY-SA 4.0
- Kaia Gerber — Jay Dixit, CC BY-SA 4.0
- Adut Akech — Christopher Macsurak, CC BY 2.0
- Halima Aden — TheOfficialPandora, CC BY 3.0
- Anok Yai — Paco Rabanne, CC BY 3.0
