# What is the most iconic purple logo?

> Purple is a rare pick for a brand, which is exactly why the ones that commit to it are hard to forget.

*By YPB Team · Published November 12, 2026 · https://youpick.best/ranking/what-is-the-most-iconic-purple-logo*

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## Current results (no votes yet)

1. **FedEx** — score 1000/1000
   Landor's 1994 wordmark pairs a purple 'Fed' with an 'Ex' that hides an arrow between its letters.
2. **Craigslist** — score 776/1000
   The classifieds site's purple serif wordmark, unchanged for decades.
3. **Yahoo!** — score 690/1000
   Purple has been Yahoo's signature color since 2009 and survived its 2013 and 2019 logo redesigns.
4. **Twitch** — score 423/1000
   The live-streaming platform's purple speech-bubble mark, known as the Glitch, refreshed in its 2019 rebrand.
5. **Viber** — score 423/1000
   The Rakuten-owned messaging app's purple speech bubble with a phone handset inside.
6. **Visual Studio** — score 423/1000
   Microsoft's development environment, identified by a purple folded-ribbon icon.
7. **Hallmark** — score 310/1000
   The greeting-card company's script signature topped with a crown, printed in Hallmark's brand purple.
8. **Roku** — score 310/1000
   The streaming-device maker's purple wordmark, a color it carries across its packaging and home screen.
9. **Zelle** — score 0/1000
   The purple wordmark of the bank-backed U.S. payment network, launched in 2017.
10. **NYU** — score 0/1000
   New York University's torch logo, printed in the school's violet.

Tags: brands, design, logos, purple, twitch