# What is the most iconic logo in fashion?

> Marks you can read at forty metres. Two letters, a crocodile, a horse — none of them need a caption underneath.

*By YPB Team · Published September 14, 2026 · https://youpick.best/ranking/what-is-the-most-iconic-logo-in-fashion*

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## Current results (no votes yet)

1. **Nike** — score 1000/1000
   The Swoosh, bought for thirty-five dollars in 1971 and now legible without a word attached.
2. **Chanel** — score 681/1000
   Two interlocking Cs, drawn by Coco Chanel herself and unchanged since the 1920s.
3. **Tommy Hilfiger** — score 606/1000
   A nautical flag in red, white and blue that nineties hip-hop turned into a uniform.
4. **Louis Vuitton** — score 524/1000
   The LV monogram with quatrefoils, designed in 1896 to make trunks hard to counterfeit.
5. **Fendi** — score 454/1000
   The double-F Zucca, drawn by Karl Lagerfeld in seconds on his first day.
6. **The North Face** — score 454/1000
   Three curved lines tracing Half Dome, on more city streets than mountains.
7. **Dior** — score 454/1000
   The thin Nicolas Cochin capitals, plus the Oblique monogram that carries them onto canvas.
8. **Off-White** — score 454/1000
   Diagonal stripes and quotation marks, Virgil Abloh's punctuation as branding.
9. **Ralph Lauren** — score 372/1000
   A polo player mid-swing, the shorthand for an entire aspirational American wardrobe.
10. **Versace** — score 372/1000
   A Medusa head from a Reggio Calabria pavement, framed by a Greek key border.
11. **Levi's** — score 372/1000
   The red tab and the two-horse patch, an argument about durability printed on a pocket.
12. **Burberry** — score 372/1000
   The camel, black, red and white check, born as a trench lining and now the brand itself.
13. **Yves Saint Laurent** — score 372/1000
   Cassandre's stacked YSL monogram, still the most elegant set of three letters in fashion.
14. **Prada** — score 372/1000
   An inverted triangle plate with the House of Savoy coat of arms behind the name.
15. **Lacoste** — score 372/1000
   The embroidered crocodile, named for a tennis player's nickname and stitched since 1933.
16. **Adidas** — score 272/1000
   Three stripes on everything, and a trefoil the brand keeps bringing back.
17. **Calvin Klein** — score 272/1000
   Plain capitals stretched across a waistband, minimalism sold as provocation.
18. **Supreme** — score 272/1000
   White Futura Heavy Oblique on a red box, borrowed from Barbara Kruger and worn as identity.
19. **Gucci** — score 0/1000
   Two interlocking Gs for Guccio Gucci, flanked by the green-red-green web.
20. **Hermès** — score 0/1000
   The Duc carriage and horse — a saddlemaker's badge kept long after the saddles.

Tags: logo, brands, luxury, fashion