# What is the greatest fashion brand comeback of all time?

> Some of these labels were one bad season from vanishing; others just needed the right designer, a viral moment or a new generation to rediscover them.

*By YPB Team · Published October 11, 2026 · https://youpick.best/ranking/what-is-the-greatest-fashion-brand-comeback-of-all-time*

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## Current results (no votes yet)

1. **Gucci** — score 1000/1000
   A near-bankrupt Florentine house that Tom Ford turned into the sexiest label of the 1990s, before Alessandro Michele reinvented it again in 2015.
2. **Burberry** — score 953/1000
   The British trench-coat maker that shook off its football-hooligan check image under Rose Marie Bravo and Christopher Bailey.
3. **Hush Puppies** — score 794/1000
   The suede shoe brand nearly retired in 1994 until downtown New York kids made it cool again, a textbook tipping-point story.
4. **Fila** — score 600/1000
   The Italian sportswear label that faded after the 1990s and returned with chunky Disruptor sneakers in the late 2010s.
5. **Lacoste** — score 529/1000
   The crocodile polo brand that slipped into discount bins in the 1990s and regained its prestige in the 2000s.
6. **Birkenstock** — score 529/1000
   The orthopedic German sandal that went from hippie footwear to runway darling and a 2023 New York Stock Exchange listing.
7. **Converse** — score 353/1000
   The Chuck Taylor maker that went bankrupt in 2001 and was revived under Nike into a global sneaker staple.
8. **Dr. Martens** — score 353/1000
   The Northampton boot brand that nearly went under in 2003 and returned as a fashion favourite floated on the London Stock Exchange.
9. **Abercrombie & Fitch** — score 353/1000
   The once-shunned mall brand that dropped shirtless models and logos and became a 2020s success story with grown-up basics.
10. **Crocs** — score 240/1000
   The foam clog that crashed after 2008, then came back through celebrity collabs, Jibbitz charms and a record-breaking 2020s.
11. **Coach** — score 0/1000
   The New York leather-goods label that slid into outlet-mall territory and bounced back with Stuart Vevers and the viral Tabby bag.
12. **Levi's** — score 0/1000
   The denim pioneer that lost a third of its sales by the early 2000s, then won back stores and shoppers with the 501, Gen Z fits and a 2019 return to the stock market.
13. **Balenciaga** — score 0/1000
   A dormant Paris couture house revived by Nicolas Ghesquiere and later made a streetwear juggernaut by Demna.

Tags: brands, fashion, comebacks, clothing