# What is the best fishing rod and tackle brand?

> Japanese reel giants, a fly outfitter older than the telephone and a pair of hook specialists all share one tackle box.

*By YPB Team · Published November 2, 2026 · https://youpick.best/ranking/what-is-the-best-fishing-rod-and-tackle-brand*

---

## Current results (no votes yet)

1. **Shimano** — score 1000/1000
   A Japanese manufacturer founded in Sakai in 1921 that makes fishing reels, rods and tackle alongside its bicycle components.
2. **Gamakatsu** — score 1000/1000
   A Japanese hook manufacturer founded in 1955 in Nishiwaki, Hyogo Prefecture.
3. **Rapala** — score 764/1000
   A Finnish lure company that grew from the cork minnow Lauri Rapala carved in 1936, the forerunner of its Original Floater.
4. **Mustad** — score 647/1000
   A Norwegian hook maker founded in Gjøvik in 1832 that also sells lures, line and tackle.
5. **Okuma** — score 503/1000
   A Taiwanese tackle company founded in 1986 that sells reels and rods in many price ranges around the world.
6. **Daiwa** — score 0/1000
   A Japanese tackle maker founded in 1958 and now run under the parent company Globeride, known for reels such as the Saltiga and Tatula.
7. **Orvis** — score 0/1000
   A fly fishing and outdoor retailer founded by Charles F. Orvis in Manchester, Vermont, in 1856.
8. **Lew's** — score 0/1000
   The brand of tackle pioneer Lew Childre, whose Speed Spool baitcasting reel debuted in 1973.

Tags: brands, outdoors, fishing, tackle