# Top 19 Advertising Slogans of All Time

> A few words each, and most of them outlived the products they were written for. Good luck getting any of them out of your head.

*By YPB Team · Published August 13, 2026 · https://youpick.best/ranking/top-19-advertising-slogans-of-all-time*

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## Current results (0 votes)

1. **Coca-Cola: It's the Real Thing**
   The 1969 line that staked Coke's claim as the original cola everyone else copies.
2. **Pepsi: The Choice of a New Generation**
   The 1984 tagline that recast Pepsi as the drink of youth against an older rival.
3. **Nike: Just Do It**
   Three words from 1988 that became shorthand for getting off the couch.
4. **De Beers: A Diamond Is Forever**
   The 1947 line that tied diamonds to engagement and built an entire industry norm.
5. **McDonald's: I'm Lovin' It**
   The 2003 jingle-slogan that has stayed in place across dozens of countries.
6. **Apple: Think Different**
   The 1997 rallying cry that reframed Apple as the brand for outsiders.
7. **L'Oreal: Because You're Worth It**
   The 1971 line written to sell self-regard rather than hair color.
8. **MasterCard: Priceless**
   The 1997 campaign that priced everything on screen except the moment itself.
9. **KFC: Finger Lickin' Good**
   A phrase from the 1950s that survived decades of menu and logo changes.
10. **Avis: We Try Harder**
   The 1962 line that turned being second place into the whole sales pitch.
11. **M&M's: Melts in Your Mouth, Not in Your Hands**
   The 1954 promise that made the candy shell the product's entire argument.
12. **BMW: The Ultimate Driving Machine**
   The 1974 positioning line that sold engineering instead of luxury.
13. **Wheaties: Breakfast of Champions**
   The 1927 slogan that put athletes on cereal boxes for the next century.
14. **Intel: Intel Inside**
   The 1991 campaign that made buyers care about a chip they would never see.
15. **Las Vegas: What Happens Here, Stays Here**
   The 2003 tourism line that sold a city by promising discretion.
16. **Red Bull: Gives You Wings**
   The 1987 claim that sold a small can as a personality rather than a drink.
17. **Volkswagen: Think Small**
   The 1959 Beetle campaign that made modesty the selling point in a land of big cars.
18. **Got Milk?**
   The 1993 question, plus a milk mustache, that ran for two decades.
19. **Disneyland: The Happiest Place on Earth**
   The 1955 park slogan that set the tone for theme-park marketing everywhere.

Tags: brands, advertising, slogans