# The 38 Greatest Retired Logos of All Time

> Every mark here was retired by a rebrand, a merger or a bankruptcy, yet people still know it at a glance. Settle which loss designers should still be mourning.

*By YPB Team · Published October 21, 2026 · https://youpick.best/ranking/the-38-greatest-retired-logos-of-all-time*

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## Current results (1 vote)

1. **Blockbuster Ticket** — score 1000/1000
   The blue-and-yellow torn ticket of the video rental chain that went bankrupt in 2010.
2. **Apple Rainbow** — score 944/1000
   Rob Janoff's striped apple with a bite, used from 1977 to 1998.
3. **Twitter Bird** — score 921/1000
   The blue bird in its 2012 form, retired when Twitter became X in 2023.
4. **Commodore C=** — score 921/1000
   The C-and-flag badge of the Commodore 64's maker, which went bankrupt in 1994.
5. **Chrysler Pentastar** — score 921/1000
   The five-pointed star introduced in 1962 and phased out in the 1990s.
6. **NeXT Cube** — score 881/1000
   Paul Rand's tilted black cube for Steve Jobs's NeXT, which Apple bought in 1997.
7. **BOAC Speedbird** — score 809/1000
   Theyre Lee-Elliott's streamlined bird, drawn for Imperial Airways in 1932 and flown by BOAC.
8. **Apple Newton Logo** — score 727/1000
   Ron Wayne's 1976 pen-and-ink drawing of Isaac Newton under an apple tree, dropped within a year.
9. **Toblerone Matterhorn** — score 727/1000
   The Matterhorn with a bear hidden in its slope, taken off the packs in 2023 under Swiss-origin rules.
10. **Nickelodeon Splat** — score 727/1000
   The orange splat that kept changing shape, used from 1984 to 2009.
11. **Mexico 68** — score 726/1000
   Lance Wyman's op-art lettering for the 1968 Olympic Games in Mexico City.
12. **Bell System Bell** — score 726/1000
   Saul Bass's 1969 bell in a circle, retired when the Bell System was broken up in 1984.
13. **Dunkin' Donuts** — score 726/1000
   The pink-and-orange lettering with a coffee cup, dropped when the chain became just Dunkin' in 2019.
14. **Skype Cloud** — score 726/1000
   The blue cloud-shaped S of the calling app that Microsoft shut down in 2025.
15. **Pan Am Globe** — score 726/1000
   The blue globe of Pan American World Airways, flown until the airline shut down in 1991.
16. **Instagram Retro Camera** — score 726/1000
   The brown Polaroid-style camera icon that topped the app from 2011 to 2016.
17. **TWA** — score 630/1000
   The bold red TWA lettering of Trans World Airlines, which stopped flying in 2001.
18. **Windows Flag** — score 630/1000
   The wavy four-colour flag that greeted PC users from Windows 3.1 to Windows 7.
19. **Starbucks Coffee Badge** — score 630/1000
   The green ring reading Starbucks Coffee around the siren, dropped for a wordless disc in 2011.
20. **Enron Crooked E** — score 630/1000
   Paul Rand's tilted E from 1996, one of his last logos, retired after the company collapsed in 2001.
21. **Cartoon Network Checkerboard** — score 630/1000
   The black-and-white checkerboard wordmark, used from 1992 to 2004.
22. **Yahoo! Wordmark** — score 629/1000
   The bouncy lettering with its exclamation mark, in red and later purple, until 2013.
23. **AT&T Striped Globe** — score 515/1000
   Saul Bass's 1983 globe of blue stripes, replaced by a glossy 3D sphere in 2005.
24. **Saab Griffin** — score 515/1000
   The crowned red griffin on Saab cars, gone when the carmaker collapsed in 2011.
25. **Google Serif Wordmark** — score 515/1000
   Ruth Kedar's multicoloured serif lettering, used from 1999 until 2015.
26. **Hartford Whalers** — score 515/1000
   Peter Good's 1979 crest: a whale's tail over a W, with an H hidden in the space between.
27. **Montreal Expos** — score 515/1000
   The tricolour M hiding an e and a b, worn until the team moved to Washington in 2004.
28. **Sun Microsystems** — score 378/1000
   Vaughan Pratt's ambigram of four interlocking 'sun' words, retired after Oracle bought Sun in 2010.
29. **Oldsmobile Rocket** — score 378/1000
   The rocket emblem of one of America's oldest car brands, closed by GM in 2004.
30. **Microsoft Pac-Man Wordmark** — score 378/1000
   The 1987 italic wordmark with a notch cut into the o, nicknamed Pac-Man, used until 2012.
31. **Pontiac Arrowhead** — score 378/1000
   The red arrowhead of the GM brand that was shut down in 2010.
32. **Netscape N** — score 378/1000
   The big N on a curved horizon, symbol of the browser discontinued in 2008.
33. **Sony Ericsson Orb** — score 378/1000
   The glossy green orb of the Sony Ericsson phone venture, retired in 2012.
34. **Nokia Wordmark** — score 0/1000
   The bold blue lettering on billions of Nokia phones, replaced in 2023.
35. **BP Shield** — score 0/1000
   The green-and-yellow shield BP used for decades until the Helios sunburst replaced it in 2000.
36. **UPS Bow Shield** — score 0/1000
   Paul Rand's 1961 shield topped by a parcel tied with string, replaced in 2003.
37. **Internet Explorer e** — score 0/1000
   The blue e circled by a ring, retired along with the browser in 2022.
38. **AIM Running Man** — score 0/1000
   The yellow running figure of AOL Instant Messenger, which shut down in 2017.

Tags: brands, retro, design, logos