# The 25 Most Iconic Packaging Designs of All Time

> Some of these shapes you could identify blindfolded. Others you have thrown away a hundred times without once looking at them properly.

*By YPB Team · Published August 13, 2026 · https://youpick.best/ranking/the-25-most-iconic-packaging-designs-of-all-time*

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## Current results (0 votes)

1. **Coca-Cola Contour Bottle**
   The 1915 fluted glass bottle designed to be recognized by touch alone, or in pieces on the ground.
2. **Pepsi Globe Can**
   The red, white and blue circle that has carried Pepsi's identity on aluminum since the 1960s.
3. **Pringles Can**
   The 1968 cardboard tube that stacked saddle-shaped crisps instead of letting them shatter in a bag.
4. **Heinz Ketchup Bottle**
   The octagonal glass bottle with the neck label and the slap that never quite works.
5. **Toblerone Box**
   The triangular prism carton built around a chocolate bar shaped like the Matterhorn.
6. **Tiffany Blue Box**
   A robin's-egg blue box with white ribbon that signals the gift before it is opened.
7. **Absolut Vodka Bottle**
   A Swedish apothecary flask with no label, text printed straight onto the clear glass.
8. **Campbell's Soup Can**
   The red-and-white can whose gold seal and script survived unchanged long enough for Warhol to paint it.
9. **Chanel No. 5 Bottle**
   A severe rectangular flacon with beveled edges, unchanged in outline since 1921.
10. **Perrier Green Bottle**
   The teardrop green glass bottle modeled on an Indian club, French mineral water's calling card.
11. **Kikkoman Soy Sauce Dispenser**
   Kenji Ekuan's 1961 teardrop bottle with a dual spout engineered not to drip.
12. **Jack Daniel's Square Bottle**
   Black label, white lettering and squared shoulders, unchanged since the 1890s.
13. **Hershey's Kisses Foil**
   Foil-wrapped teardrops with a paper plume sticking out of the top like a receipt.
14. **Altoids Tin**
   A hinged rectangular tin with Victorian type, kept and reused long after the mints run out.
15. **Nutella Jar**
   The wide-mouthed glass jar with a white lid, shaped as much for a spoon as for a knife.
16. **Quaker Oats Cylinder**
   A cardboard drum with a smiling Quaker on the front, on shelves since the 1870s.
17. **Morton Salt Canister**
   The blue cylinder with the girl and umbrella, and a metal spout that pours in the rain.
18. **Ferrero Rocher Gold Wrapper**
   Gold foil, a paper crown and a clear plastic tray that turns chocolate into a jewel case.
19. **Arizona Iced Tea Tall Can**
   The oversized 99-cent can with pastel Southwestern patterns and the price printed on it.
20. **Sriracha Rooster Bottle**
   Huy Fong's clear squeeze bottle with a green cap and a rooster in five languages.
21. **Tabasco Bottle**
   A slim glass bottle with a diamond label and a dropper neck that rations the heat.
22. **Kellogg's Corn Flakes Box**
   The red script signature across a green rooster, the template every cereal box copied.
23. **Pez Dispenser**
   A candy brick loaded into a plastic head that tilts back to dispense one at a time.
24. **Chupa Chups Wrapper**
   The daisy logo Salvador Dalí drew in an afternoon, placed on top of the lollipop instead of the side.
25. **Heineken Green Bottle**
   Green glass, a red star and a smiling e, the most copied beer bottle on earth.

Tags: brands, products, design, packaging