# The 20 Biggest Product Flops in Business History

> Money, meetings and market research all pointed the wrong way. Every one of these shipped, then quietly stopped shipping.

*By YPB Team · Published August 13, 2026 · https://youpick.best/ranking/the-20-biggest-product-flops-in-business-history*

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## Current results (0 votes)

1. **New Coke**
   Coca-Cola's 1985 reformulation, pulled after 79 days of customer revolt.
2. **Crystal Pepsi**
   The clear cola of 1992 that looked like water and sold like neither.
3. **Ford Edsel**
   Ford's heavily hyped 1958 car line, gone within three model years.
4. **Microsoft Zune**
   The 2006 media player that arrived five years after the iPod and never caught it.
5. **Apple Newton MessagePad**
   Apple's 1993 handheld, mocked for handwriting recognition it could not deliver.
6. **Google Glass**
   The 2013 face-worn computer that made its owners socially radioactive.
7. **Segway**
   The self-balancing scooter promised to reshape cities, mostly used by tour groups.
8. **Sony Betamax**
   The better-looking tape format that lost the home-video war to VHS.
9. **HD DVD**
   Toshiba's disc format, abandoned in 2008 once studios lined up behind Blu-ray.
10. **Nintendo Virtual Boy**
   The 1995 red-on-black 3D console that gave players headaches and vanished in a year.
11. **Juicero**
   A $400 connected juice press whose packets could be squeezed by hand.
12. **Amazon Fire Phone**
   Amazon's 2014 smartphone, discounted to 99 cents within months of launch.
13. **Colgate Kitchen Entrees**
   Frozen dinners from a toothpaste brand, an association shoppers could not unsee.
14. **McDonald's Arch Deluxe**
   A 1996 burger marketed to grown-up palates after a reported nine-figure campaign.
15. **Harley-Davidson Perfume**
   A 1990s fragrance line that asked bikers to smell like a lifestyle brand.
16. **Samsung Galaxy Note 7**
   The 2016 flagship recalled worldwide after its batteries caught fire.
17. **Microsoft Bob**
   A 1995 cartoon desktop meant to make Windows friendly, discontinued within a year.
18. **Quibi**
   The short-form streaming service that burned through billions in about six months.
19. **Pontiac Aztek**
   The 2001 crossover whose styling became a punchline before it became a collectible.
20. **Google+**
   Google's answer to Facebook, shut down in 2019 after years of empty profiles.

Tags: brands, tech, flops, products, business