# The 11 Best Brands Founded by Internet Creators

> Chocolate bars, sports drinks, lip kits and lunch kits, all started by people who first built an audience online.

*By YPB Team · Published September 30, 2026 · https://youpick.best/ranking/the-11-best-brands-founded-by-internet-creators*

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## Current results (no votes yet)

1. **Huda Beauty** — score 1000/1000
   Cosmetics brand founded by beauty blogger Huda Kattan.
2. **Gymshark** — score 906/1000
   Fitness apparel brand that grew through YouTube fitness creators.
3. **Bloom Nutrition** — score 764/1000
   Greens powder and energy drink brand co-founded by fitness creator Mari Llewellyn.
4. **Kylie Cosmetics** — score 764/1000
   Kylie Jenner's makeup line that began with lip kits sold through Instagram.
5. **Chamberlain Coffee** — score 764/1000
   Coffee brand started by YouTuber Emma Chamberlain.
6. **Feastables** — score 647/1000
   MrBeast's chocolate and snack brand, launched in 2022.
7. **CrunchLabs** — score 503/1000
   Mark Rober's subscription build-box company for young engineers.
8. **Lunchly** — score 503/1000
   Lunch-kit brand launched in 2024 by MrBeast, KSI and Logan Paul.
9. **Prime Hydration** — score 0/1000
   Sports drink launched by Logan Paul and KSI in 2022.
10. **Alani Nu** — score 0/1000
   Energy drink and supplement brand founded by fitness influencer Katy Hearn.
11. **Happy Dad** — score 0/1000
   Hard seltzer brand from the Nelk Boys YouTube group.

Tags: brands, creators, business