# The 100 Greatest Logos of All Time

> Some of these marks are a single shape you could draw from memory; others took a century of redraws to get there. Pick the ones that earn their place on a shirt, a shopfront or a phone screen.

*By YPB Team · Published October 21, 2026 · https://youpick.best/ranking/the-100-greatest-logos-of-all-time*

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## Current results (1 vote)

1. **Nike Swoosh** — score 1000/1000
   The tick drawn by design student Carolyn Davidson in 1971 for a $35 fee.
2. **Disney Castle** — score 812/1000
   The fairytale castle under the arc of a shooting star.
3. **London Underground Roundel** — score 720/1000
   The red ring crossed by a blue bar, on station platforms since 1908.
4. **Atari Fuji** — score 667/1000
   George Opperman's 1972 three-pronged mark, nicknamed the Fuji.
5. **YouTube** — score 667/1000
   The red rounded play button that became the site's main symbol in 2017.
6. **Unilever** — score 667/1000
   A U built from 25 small icons, each for a part of the business, designed by Wolff Olins in 2004.
7. **Apple** — score 637/1000
   The bitten apple silhouette, simplified from Rob Janoff's 1977 rainbow design and kept monochrome since 1998.
8. **Pokémon** — score 605/1000
   The yellow, blue-outlined wordmark that has fronted the franchise since 1996.
9. **Deutsche Bank** — score 605/1000
   Anton Stankowski's 1974 slash in a square, a sign of growth within a safe frame.
10. **Playboy Bunny** — score 605/1000
   The rabbit head in a bow tie, drawn by art director Art Paul for the second issue.
11. **NBA** — score 605/1000
   The silhouette of Jerry West, drawn by Alan Siegel in 1969.
12. **Pringles Mr. P** — score 605/1000
   The moustached mascot Julius Pringles, pared down to a minimal face in 2020.
13. **New York Yankees NY** — score 604/1000
   The interlocking NY first designed by Tiffany & Co. for an 1877 police medal.
14. **Heinz** — score 584/1000
   The arched Heinz lettering, long framed by the keystone-shaped label on its ketchup bottles.
15. **Shell Pecten** — score 568/1000
   The scallop shell, simplified to its classic form by Raymond Loewy in 1971.
16. **Woolmark** — score 568/1000
   The ribbon-like loop of the wool quality mark, designed in 1964.
17. **Coca-Cola** — score 568/1000
   The flowing Spencerian script written by bookkeeper Frank Mason Robinson in 1886.
18. **Versace Medusa** — score 568/1000
   The head of Medusa that Gianni Versace chose as his emblem in 1978.
19. **KFC Colonel** — score 568/1000
   The portrait of founder Colonel Harland Sanders that has fronted the chain for decades.
20. **MTV** — score 528/1000
   The big block M with a sprayed-on TV, created by Manhattan Design in 1981.
21. **I Love NY** — score 528/1000
   Milton Glaser's 1977 rebus with a red heart in place of love.
22. **CBS Eye** — score 528/1000
   The eye designed by William Golden in 1951.
23. **Lego** — score 528/1000
   White letters with a black-and-yellow outline on a red square.
24. **Olympic Rings** — score 528/1000
   Five interlocking rings designed by Pierre de Coubertin in 1913.
25. **Ford Blue Oval** — score 528/1000
   The script Ford wordmark in a blue oval, on Ford cars since 1927.
26. **DreamWorks** — score 483/1000
   A boy fishing from a crescent moon among the clouds.
27. **FC Barcelona Crest** — score 483/1000
   St George's cross, the Catalan stripes and the blaugrana colours in one crest.
28. **BMW Roundel** — score 483/1000
   The quartered blue-and-white circle in the colours of Bavaria.
29. **Audi Four Rings** — score 483/1000
   Four rings for the four companies that merged into Auto Union in 1932.
30. **Android Robot** — score 483/1000
   The little green robot drawn by Irina Blok for Google's mobile system in 2007.
31. **Ralph Lauren Polo Player** — score 483/1000
   The rider with a raised mallet, embroidered on Polo shirts since 1972.
32. **Puma Cat** — score 483/1000
   The leaping cat silhouette that has marked Puma gear since the late 1960s.
33. **Mitsubishi Three Diamonds** — score 483/1000
   Three red diamonds drawn from the Iwasaki family and Tosa clan crests.
34. **Ferrari Prancing Horse** — score 483/1000
   The black horse on yellow, once painted on WWI pilot Francesco Baracca's plane.
35. **IKEA** — score 432/1000
   The blue-and-yellow wordmark in the colours of the Swedish flag.
36. **Netflix N** — score 432/1000
   The ribbon-like red N that has served as the app icon since 2016.
37. **Airbnb Bélo** — score 432/1000
   The 2014 symbol that merges a heart, a location pin and the letter A.
38. **Rolling Stones Tongue** — score 432/1000
   The lips and tongue designed by John Pasche for the band in 1970.
39. **McDonald's Golden Arches** — score 432/1000
   The yellow M taken from the arches built onto the chain's 1950s restaurants.
40. **Guinness Harp** — score 432/1000
   The harp modelled on the medieval Brian Boru harp, registered as a trademark in 1876.
41. **NBC Peacock** — score 432/1000
   The six-feathered peacock, redrawn by Chermayeff & Geismar in 1986.
42. **FedEx** — score 432/1000
   Lindon Leader's 1994 wordmark with an arrow hidden between the E and the x.
43. **Supreme Box Logo** — score 432/1000
   White Futura Heavy Oblique on a red box, borrowed from Barbara Kruger's art.
44. **Lamborghini Raging Bull** — score 432/1000
   A charging bull for Ferruccio Lamborghini's star sign, Taurus.
45. **Rolex Crown** — score 432/1000
   The five-pointed crown above the Rolex name.
46. **Chupa Chups** — score 432/1000
   The daisy-shaped logo Salvador Dalí designed for the lollipop brand in 1969.
47. **Amazon Smile** — score 432/1000
   An arrow running from A to Z that doubles as a smile, in use since 2000.
48. **Jumpman** — score 432/1000
   Michael Jordan's mid-air silhouette, the Air Jordan emblem since 1988.
49. **Adidas Trefoil** — score 432/1000
   The three-leaf mark from 1971, today the emblem of Adidas Originals.
50. **Mercedes-Benz Star** — score 432/1000
   The three-pointed star for engines on land, on water and in the air.
51. **Converse Star Chevron** — score 432/1000
   The star-and-chevron mark that returned as Converse's main logo in 2017.
52. **Lufthansa Crane** — score 374/1000
   The flying crane in a circle, drawn by Otto Firle in 1918.
53. **Firefox** — score 374/1000
   A fiery fox curled around the world, first drawn for the browser's 2004 launch.
54. **Spotify** — score 374/1000
   Three curved sound waves inside a green circle.
55. **Gucci GG** — score 374/1000
   The interlocking double G taken from founder Guccio Gucci's initials.
56. **Levi's Batwing** — score 374/1000
   The red batwing traced from the stitching on the jeans' back pocket.
57. **Domino's** — score 374/1000
   A domino tile whose dots originally stood for the first three stores.
58. **Starbucks Siren** — score 374/1000
   The twin-tailed siren on a green disc, shown without any lettering since 2011.
59. **Heineken** — score 374/1000
   The green wordmark with the red star and the tilted, smiling e's.
60. **NASA Meatball** — score 374/1000
   James Modarelli's 1959 blue disc with stars, an orbit and a red vector.
61. **Michelin Man** — score 374/1000
   Bibendum, the figure built from stacked tyres, created in 1898.
62. **National Geographic** — score 374/1000
   The yellow rectangle taken from the border that framed the magazine's covers.
63. **Penguin Books** — score 374/1000
   The penguin in an oval, first sketched by Edward Young in 1935.
64. **Hermès** — score 374/1000
   A horse-drawn carriage with its groom, recalling the house's start as a harness maker.
65. **Volkswagen** — score 374/1000
   The V stacked over a W in a circle, redrawn flat in 2019.
66. **Burger King** — score 308/1000
   The bun-shaped logo revived in 2021 from the chain's 1969–1999 design.
67. **Baskin-Robbins** — score 308/1000
   A BR monogram with a pink 31 hidden inside, one flavour for every day of the month.
68. **Microsoft** — score 308/1000
   Four coloured squares introduced in 2012, a quiet nod to the window of Windows.
69. **Qantas Flying Kangaroo** — score 308/1000
   The white kangaroo leaping across the airline's red tail fin.
70. **Target Bullseye** — score 308/1000
   The red bullseye that needs no name beside it.
71. **UPS Shield** — score 308/1000
   The brown-and-gold shield, redrawn in its current form in 2003.
72. **The North Face** — score 308/1000
   Three arcs inspired by Half Dome, the granite peak in Yosemite.
73. **MGM Lion** — score 308/1000
   Leo the Lion roaring inside a ring of film, under the motto Ars Gratia Artis.
74. **Mastercard** — score 308/1000
   Two overlapping red and yellow circles, shown without words since 2019.
75. **Kit Kat** — score 308/1000
   The slanted red oval with white KitKat lettering.
76. **Chase Octagon** — score 308/1000
   The abstract octagon designed by Chermayeff & Geismar in 1961.
77. **Chicago Bulls** — score 308/1000
   The snorting red bull's head, unchanged since the team's 1966 debut.
78. **Alfa Romeo** — score 308/1000
   Milan's red cross beside the Visconti serpent swallowing a man.
79. **20th Century Studios** — score 232/1000
   Monumental lettering swept by searchlights, first seen in 1935 as 20th Century Fox.
80. **Snapchat Ghost** — score 232/1000
   A white ghost on a yellow field, a nod to messages that vanish.
81. **Louis Vuitton Monogram** — score 232/1000
   The LV initials and four-petal flowers created by Georges Vuitton in 1896.
82. **IBM** — score 232/1000
   Paul Rand's 1972 eight-bar wordmark, its horizontal stripes meant to suggest speed and dynamism.
83. **Instagram** — score 232/1000
   The gradient camera outline that replaced the app's retro camera icon in 2016.
84. **Pepsi Globe** — score 232/1000
   The red, white and blue globe, redrawn in 2023 with the bold wordmark back inside it.
85. **Harley-Davidson Bar & Shield** — score 144/1000
   The orange-and-black shield on Harley motorcycles since around 1910.
86. **Red Bull** — score 144/1000
   Two charging red bulls in front of a yellow sun.
87. **Paramount Mountain** — score 144/1000
   The mountain peak ringed by stars, one of Hollywood's oldest logos, dating from 1914.
88. **Chevrolet Bowtie** — score 144/1000
   The gold bowtie that has badged Chevrolets since 1913.
89. **Chanel** — score 144/1000
   The interlocking double C introduced by Coco Chanel in 1925.
90. **Patagonia** — score 144/1000
   The heavy slab-serif wordmark of the outdoor brand founded by climber Yvon Chouinard.
91. **Porsche Crest** — score 144/1000
   Stuttgart's black horse framed by the antlers and colours of Württemberg.
92. **Google G** — score 144/1000
   The four-colour G that arrived in 2015 together with Google's geometric sans-serif wordmark.
93. **Nintendo** — score 144/1000
   The Nintendo wordmark in its rounded racetrack outline, used in some form since the 1970s.
94. **Wikipedia** — score 144/1000
   An unfinished globe of jigsaw pieces carrying letters from many writing systems.
95. **Linux Tux** — score 144/1000
   The plump penguin drawn by Larry Ewing in 1996 as the Linux mascot.
96. **Warner Bros. Shield** — score 0/1000
   The WB monogram set inside a shield.
97. **Pixar Lamp** — score 0/1000
   Luxo Jr., the desk lamp from Pixar's 1986 short, which hops into the letter I.
98. **PlayStation** — score 0/1000
   Manabu Sakamoto's interlocking P and S in four colours, created for the 1994 console.
99. **Lacoste Crocodile** — score 0/1000
   The green crocodile, after René Lacoste's nickname, stitched on shirts since 1933.
100. **WWF Panda** — score 0/1000
   The black-and-white panda first drawn in 1961, based on Chi Chi at London Zoo.

Tags: brands, all time, design, logos